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AI or Aye Aye? Navigating the Fine Line Between Innovation and Intrusion
Research shows public trust in AI is sinking, is TikTok out, Siri: where is your AI....
Adam Martin
March 09, 2024
TL;DR
A new study by Edelman found a significant trust deficit with artificial intelligence (AI) systems. Only 53% of respondents said they trust AI companies and technologies to behave ethically and seek society's best interests. This lack of trust poses significant challenges as AI becomes more integrated into various industries and aspects of life.
Bipartisan legislation has been introduced in the U.S. Congress that would give the Biden administration powers to ban TikTok nationwide over national security concerns. The ANTI-SOCIAL CCP Act would allow the government to prohibit transactions with social media companies based in countries that are adversaries, with TikTok being the primary target given its Chinese ownership by ByteDance.
Apple is reportedly accelerating its efforts in artificial intelligence and working on a rival to OpenAI's ChatGPT, dubbed “AppleGPT.” Apple has been relatively quiet about its AI plans compared to Microsoft and Google.
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Growing mistrust of AI could significantly impact widespread adoption and innovation. A recent study by Edelman shows that the trust deficit is growing among consumers and government officials.
In the weeds:
Only 38% of Democrats, 25% of independents, and 24% of Republicans expressed trust in AI companies.
Previously, tech was the most trusted industry sector in 90% of the countries studied by Edelman. However, that has now dropped to the tech industry being the most trusted in only 50% of countries today.
The impact: For AI to gain public favor, trust has to be the new currency in AI solutions. AI is revolutionizing industries in new ways at the speed of light, but it could fail if companies are not thoughtful about the use cases and ethical use of AI.
Trust better be your most import value.
👋🏻 Bye Bye, TikTok?
↜Gif by snl on Giphy
Controversy around TikTok is not new, but regulations are heating up on the platform again. This could have a severe effect on creators and businesses using TikTok for Marketing.
In the weeds:
The US Congress has introduced new legislation called ANTI-SOCIAL CCP that could give the Biden administration broad powers to ban social applications from adversarial nations.
Lawmakers are concerned that the Chinese Communist Party (CCP) may use TikTok to influence politics and agendas with its platform.
The impact: Creators and businesses use TikTok to drive significant revenue to their businesses and brands. If TikTok is banned or ByteDance is forced to sell the platform, this could have adverse effects on these businesses. This parallels the state of AI. Lack of trust and growing regulation will affect how businesses use tools like AI, and Social Media.
🗣️ Hey Siri, AI much?
Apple has been quiet about its position regarding AI in its platforms, leaving us all wondering if It will make a splash or if it will not keep up with the times. The latest hints from Apple suggest we are in for major announcements this summer on their AI tools and roadmap.
In the weeds:
Apple has been quietly working on its answer to GPT, dubbed “AppleGPT.” Siri could see innovation by engaging in continuous conversation and powerful summarization tools.
Macbook Air M3 has been labeled the “laptop for AI.” Signaling a significant investment in capabilities to support the slew of AI tools coming to the market.
The impact: Apple's move into the hardware market to support the next generation of AI should not be taken lightly. Microsoft should take note and be worried about its dominance in the enterprise. Business and IT leaders should evaluate whether new capabilities around AI in Macs and Siri will better support their AI roadmaps and adoption.
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